TATA

Frankly speaking, I could not believe it when i read the report that Tata bought over Jaguar and Land Rover. The first thing that went thru my mind was, " Haha, the next time i see my neighbours' Jaguar I can tell them they are driving an India Based Car, not so continental anymore." Well, this is only partially true cause the Jaguar factory and her 14 000 workers are still Brits. In any case, it just doesn't feel good that these 2 pedigrees of cars are in the hands of a not so experienced owner. For Tata Motors, its surely a step forward in getting their hands on a whole chunk of technology and car making heritage. For Jag and LR, its plainly a standstill, and it wont be long before they start to stagnate and end up like Lotus. You can't help it, cause making cars is not just about owning the best companies, neither isit buying in technology. Car making is about the soul, passion, and most of all, the pursuit of perfection. Creating a lineage of automotive that will be remembered for its ability to infuse beauty with raw power. What Tata currently is, when they made the Nano, is making a car company that make pieces of equipment, just like machines coming off the factory line.

Finally, I just pondered a little demeaning thought at this twist of fate. Well, not too long ago the British owned everything in India. And now Tata taking over Jag and LR is like chewing back at the British since they are taking over 2 of their hall mark brands of prestige and honour in their automotive industry. The rise of these asian countries just makes history feel smug about the lessons learnt - Serves you right.